SEO Training Courses

SEO - Search Engine Optimisation, is an extremely valuable skill.

The job websites - at a time of increasing unemployment - seem to be full of very well paid positions for SEO executives. The reason for this is that actually, there are very few people in the UK who are truly skilled in SEO - and for that reason, those that are tend to choose to work for themselves regardless of the large amount of money they could earn working for an SEO firm.

The main reason that very few people in the UK have real SEO skills, is that there are very few UK SEO training courses available. You can't just go & enroll on an SEO course at your local night school, they don't teach it in schools, there are no college courses in SEO in the UK, that I'm aware of, and there are very few real opportunities to learn real SEO from someone who knows how it's done.

I think the reason most SEO consultants don't offer to train, is that training is much harder work than just doing SEO - and at the same time, when training new SEO consultants, we're creating real competition for ourselves - and at the moment in the UK, there is not a lot of competition from REAL SEO consultant who actually do the work, and I think most consultants would agree that they'd prefer it that way - it's difficult promoting a clients website when you're up against another professional, so really for us, the less true SEO professionals out there, the better!

So - most SEO consultants are self taught. I have been teaching myself SEO for roughly ten years, and I dread to think how much I have spent over these years on ebooks, courses & programs, but I'm sure whatever the amount, I would have saved money by doing an intensive SEO training course, if there was one available when I started !

I have now started to offer SEO training courses in the UK, to help people who are serious about becoming professional SEO consultants. My training courses are one to one, intensive training courses, that include a year of help & support.

Are SEO training courses absolutely necesarry

No - they're not, however finding a professional SEO consultant to train you, will help you to take a huge leap towards becoming an SEO consultant, drastically reducing the learning curve that most SEO professionals have to go through.

What kind of SEO training course should I look for?

Look for a training course which is run by actual current SEO professionals, people who're doing this for a living. The world of SEO is an ever changing one, someone who used to be a great SEO consultant who now just trains, isn't likely to be training you using fresh knowledge & experience.

How much should I expect to pay?

SEO is a very valuable skill, and a good SEO consultant can make a lot of money, therefore logical thinking will tell you that no SEO consultant is going to offer to train you for a small amount of money, they are in effect training a future competitor, so they need to make more money than they would make in the same amount of time working for a client, otherwise what would be the incentive to offer training courses? So, if you do find a course which seems very cheap - just think logically about the value of such a course, and why such valuable training is being offered for bargain prices.

There are some valid reasons that a course would be offered for a smaller cost, for instance a course that was teaching a number of people at one time, would enable a lower cost - but in my opinion SEO taught in a class is never going to be as valuable as one to one training with a professional SEO.

What else should I take into consideration?

The main thing to think about - is what happens after the course? Like learning to drive, the REAL test comes after you've passed & you're let alone to drive. Remember the first few weeks of driving, scary right?

A good SEO course should include after training support. I continue to support people for a year after the course, included in the price of the course - and I offer packages for continued support after a year.

Varun Kashyap is a professional search engine marketing / SEO Consultant

Varun is now offering a one to one SEO Training Course in the in - available in Chandigarh. There are only a small number of positions available on the training course in both 2008, and 2009 - so if you are interested in becoming a professional SEO consultant, act soon!

Link Building and Social Bookmarking

Until recently, SEO link building campaigns didn't include social bookmarking services, but now they are a key element of these campaigns because since major search engines have started to pay more and more attention to social bookmarking services and to quickly index their pages that contain backlinks to all sorts of websites, no link building campaign is complete without them.

What exactly is social bookmarking and how is it related to link building? Actually it's very simple - we have a bookmarks or a favorites section in our internet browser where we keep our preferred websites - well social bookmarks are exactly the same thing only the list of favorite websites is not kept in our computer but all the links are stored in the personal profile created on these social service websites. The advantages are that we can access this list from any computer connected to the internet not just from our homes, and furthermore, we can even share these links with our friends and organize them into categories or areas of interest. Since these websites are becoming more and more popular it means that backlinks to your website, tagged with keywords that can lead to the product that you are trying to sell or to the information that you are trying to share can be accessed my millions and this can significantly increase the number of visitors to your web page, and doing this is actually very easy.

So now that you understand how important social services are to link building, how can you use this information to your advantage? Well, almost all SEO experts include a social bookmarks plan in their link building campaigns, but are they all effective? The truth is that there are a lot of so-called SEO gurus out there who claim that their SEO services are the best because they submit their client's pages to hundreds of social bookmarking websites but what is much more important here than the number of backlinks generated is the quality of the content that was submitted to the social bookmarking website and it is also important to submit to the best social bookmarking websites on the Internet, the ones that have a page rank between 4 and 9. SEO provides the best link building campaigns by carefully examining the social bookmarking service market and taking into account their optimization, their speed of indexing by Google and the quality of their maintenance.

As mentioned before, it is important to take into consideration the kind of content that is submitted to the bookmarking websites. A few simple rules must be followed in order to have great content: use a title that can draw reader's interest, and then use a writing style that will keep the interest until the end of the short description posted. Also don't forget to submit to the right category and to use the tags that suit the target website best. If you do this not only will you make the reader want to visit your pages in order to read more, but he can also recommend the website to his friends through the social bookmarking services, which all provide the feature of sharing favorite links with your friends.

With all this being said you can see why submitting to social bookmarking services should be a part of every high quality link building campaign. offer manual submissions to the best bookmarking websites on the Internet, so sign up for a social bookmarking link building campaign now and see the results.

What is SEO or Search Engine Optimization?

SEO is a process where a website or a blog is changed through "on page" and "off page" techniques to get the site ranking higher for a particular search phrase on Google, Yahoo, and Bing/MSN. There are hundreds of factors that a Search Engine (called "SE") looks at when they decide how important a web page or a blog page is as an answer when a surfer types in a particular search phrase. That is to say that a SE is looking to provide a "relevant" answer to a surfer's question. And as you might suppose, there are a lot of different factors a SE will analyze and total to rank just how relevant a web page may or may not be for a particular phrase.
So to define SEO, I've already mentioned a number of important terms and I'll go over them right now:

SEO - Search Engine Optimization, a process to make a web page look more appealing to a search engine as an answer for a particular search phrase

SE - Search Engine, there are thousands of search engines but 98% of all searches are done on Google.com, Yahoo.com, and Bing.com (the new version of MSN.com).

On Page - changes that can be made to a web page or a blog page.

Off Page - changes that can be made that will have an impact on a target web page, but these changes are done on another site.

Search Phrase - one or more words types into the search bar of a search engine. AThese are also sometimes know as "keywords" or "keyword phrases".

Relevance - this is what search engines are looking to provide to their users... the most relevant answer to a searchers question. The more relevant a web page appears to be, the higher ranking the page will probably be.

Now that we have covered the basic terms we see that SEO is a process. I can leave you with one more note, sometimes the people that work in the field are known as SEO Specialists or just SEO's.

Seo, Search Engine Optimization, Seo in Chandigarh